Brand Redevelopment and the Marketplace
Greg Berube - Strategic Brand Development The Brand’s a “train wreck”……..! We’ve all seen it, heard it and sensed it – a brand in a downward spiral with no hope [...]
Maybe It’s Me … But this is Retail!
In her recent Globe and Mail article Marina Strauss did her usual great job covering the impact, real and imagined, on Canadian retail as more U.S. operators prepare to enter [...]
Why Team Selling Can Lead To Increased Customer Satisfaction
Second in a series on Sales & Marketing Integration… Whether your organization operates in a B2C or B2B environment, whether your company is large or small, or whether you sell [...]
Why Knowledge Based Selling can Improve your Sales and Marketing ROI
First in a series on Sales & Marketing Integration... “Nothing happens until someone sells something”. This old quote has been attributed to Henry Ford, Peter Drucker, and Thomas Watson, amongst [...]
Investing in Sales Training Blog Series #2: When NOT to Invest in Sales Training
Here’s a list of 6 steps that might suggest you should not invest in sales training: 1. Do you have the right people worth investing in? Do they have what [...]
Route to Market Series #5: Have your Competition changed their Route to Market?
Route to Market – is your Sales Organization Optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]
Investing in Sales Training Blog Series #1: Should You Invest in Training?
“The Death of the Salesman – has been greatly exaggerated”, this is what Economist blog Schumpeter said in the Oct 14, 2011 issue. The blog pointed-out that contrary to all [...]
Route to Market Series #4 – Have you Expanded into New Channels of Distribution?
Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]
Is Innovation Overrated?
Lately I have been seeing many blog posts and articles heralding the death of the term innovation. I am in Asia as I write this and through conversations with locals [...]