‘One day we’ll be tweeting from the Moon, said the wise old owl to the eager baby beavers’ This sounds like something you’d see written in a story tale, but incredibly, it’s now actually true. What does the future of Social Media look like? And how is it affecting our business and learning practices? With [...]
Branding as a professional is the most important tool to take advantage of when enhancing your reputation as an expert in your field. Using this powerful tool has the ability to create associated credibility, value and quality among those within your target audience. In other words, it's your bread and butter when others are asked [...]
The Catholic Church as a Brand Over the past few weeks, we’ve all been following the news about the Catholic Church and in particular the retirement (a first in 600 years) and appointment of a new Pope. Change seems to be coming to an institution that is associated with resisting change and continued down a [...]
Despite the vast potential social media brings, many high tech marketers do not have an integrated, congruent social media strategy.
Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. A Wrong Gets it Right! Over the past few weeks, the news surrounding the Carnival Cruise Ship line has been upsetting, troubling and in some cases disturbing. How could this happen to such a [...]
Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as a communication platform has caused many companies to jump in, wanting to gain immediate benefit from this new strategy. But social media is not a [...]
Trying to bring customers back into the stores, CEO Ron Johnson announced last week that J.C. Penney will be bringing back sales. I guess Mr. Johnson’s about-face was as a result of the 50% slide in the stock price over the past year. Clearly, J.C. Penney has not been listening to its customers. Yet, the writing was on [...]