Social Media

Five Easy Pieces for a Social Media Campaign

During the past year, I have had the pleasure of assisting clients, in numerous industries, in developing Social Media strategies and tactics. A common success formula emerged described in these five easy steps.

By |January 7th, 2013|Marketing, Social Media|1 Comment

Social Media Changing the Insurance Industry

Have you ever connected social media with insurance? The insurance industry has stepped up its game to become more social.

By |December 10th, 2012|Branding, Business Management, Marketing, Social Media|0 Comments

Impact99 – Igniting a Social Workplace

Jim Crocker -  founder and CEO of Boardroom Metrics In 2012 I've attended two HR conferences. They couldn't have been more different. The 2nd Annual Talent Management Development Conference in July was classic HR. All HIPO's, Blackberries and handwritten notes. A place where an HR leader could openly admit that her company 'racks, stacks and [...]

By |October 30th, 2012|Management, News, Social Media|0 Comments

Be more Strategic about your Twittering … Listen and Learn

After you have "Set your Goal" for using twitter, the next part of a successful twitter strategy is to listen and learn. People who listen and learn on Twitter are those who are usually the most successful. “One of the fundamentals of being an excellent conversationalist is good listening skills.” Take a day and just [...]

By |June 18th, 2012|Marketing, Social Media|0 Comments

The Big Brands Don’t Always Win!

The bigger the brand, the more power they have and the more profit they generate. Although this sounds reasonable, it’s not always the case. Most brands will have in their strategic planning something that talks about growth either new or organic. However the planning, implementation and executing all need to work together to achieve the desired [...]

Investing in Sales Training Blog Series #1: Should You Invest in Training?

“The Death of the Salesman – has been greatly exaggerated”, this is what Economist blog Schumpeter said in the Oct 14, 2011 issue.  The blog pointed-out that contrary to all the negative predictions that the dot.com boom would make sales people obsolete – this has simply not been the case. It points out, that Management guru [...]

Be more Strategic about your Twittering … Set Your Goal!

  Even if you have been using Twitter for some time, it’s not too late to apply some “strategery” to your efforts. Here is the first step (of four) to a successful strategy. The first step is to Set Your Goal… Do you really know what you are aiming to achieve with Twitter? In the [...]

By |June 11th, 2012|Marketing, Social Media|0 Comments