Challenges in Commercializing Innovation
Are you ready to sell “Trust”? A wise businessman once told me that, in the end, business is all about selling “trust”. I’ve kept learning what “selling trust” means, ever [...]
How to Integrate Social Media
Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as [...]
Brand Portfolio Management
Just as too many cooks can spoil the broth, too many brands can spoil the strategy…. Companies generally don’t invest much time determining the number of brands they need to [...]
Brand Redevelopment and the Marketplace
Greg Berube - Strategic Brand Development The Brand’s a “train wreck”……..! We’ve all seen it, heard it and sensed it – a brand in a downward spiral with no hope [...]
Successful Community Marketing Programs
Community marketing builds brand love By Ron Caughlin – Innovative Marketer and Storyteller When does a community marketing program really resonate with your target audience? When thinking about marketing programs [...]
Social Media Changing the Insurance Industry
Have you ever connected social media with insurance? The insurance industry has stepped up its game to become more social.
Storytelling Part 3 – The “Creative Squad”
Ron Caughlin - Innovative Marketer and Master Storyteller As a continuation of my “Storytelling” series, last week we explored how to get started creating a story that gets noticed with [...]
Storytelling – A Tale of ONE Hot Dog
Ron Caughlin - Innovative Marketer and Master Storyteller Last week I introduced in my first blog on “Storytelling”, the power of uncapping the left side of your brain to creatively [...]
What’s more critical … STRATEGY or ACTION?
Why great leaders walk tightropes! I think the most overused word in the business lexicon is STRATEGY. Many business leaders populate their days in meetings about strategy ... corporate strategy, [...]