Every small business and start up wants to grow and become successful, but the trick is to have “planned growth” rather than “opportunistic growth”. If you opportunistically start taking on [...]
Recently I’ve focused my blogs on different types of product pricing strategies. I believe pricing is a critical element of the marketing mix that is not well served or understood [...]
Boardroom Metrics provides Strategic Consulting and RFP Response Writing expertise to clients of all types in the United States, Canada, the Caribbean and Europe. Market or Brand-Based Pricing Strategy As we’ve laboured [...]
Ken Steven, a Boardroom Metrics Business Growth Consultant, provides inbound marketing content creation and lead generation services to the financial services and professional services industries.
We’re at the seventh inning stretch in our series on types of pricing strategies! So far we’ve touched on Cost Based Pricing, Competition Based Pricing, and Customer Based Pricing. Our [...]
This continues a series of posts around the importance of pricing to the bottom line. Unfortunately, many firms approach pricing in a reactionary and ill informed manner. Inevitably, pricing is [...]
My initial blog on pricing strategy, ‘How To Set Prices To Seriously Increase Profit,’ was written to identify pricing as an under-utilized tool to drive your company’s bottom line. Since [...]