What does the future of Social Media look like?
‘One day we’ll be tweeting from the Moon, said the wise old owl to the eager baby beavers’ This sounds like something you’d see written in a story tale, but [...]
Beware of Constraints that Can Cripple Your Business Growth
Every small business and start up wants to grow and become successful, but the trick is to have “planned growth” rather than “opportunistic growth”. If you opportunistically start taking on [...]
Promotion Pricing
As we complete this series of blogs on product pricing strategies, I want to address the area of promotion pricing. I have included this as a subset of Market or [...]
Types of Pricing Strategies to Address Supply and Demand
Recently I’ve focused my blogs on different types of product pricing strategies. I believe pricing is a critical element of the marketing mix that is not well served or understood [...]
Brand Based Types of Pricing Strategies for Market Entry
Boardroom Metrics provides Strategic Consulting and RFP Response Writing expertise to clients of all types in the United States, Canada, the Caribbean and Europe. Market or Brand-Based Pricing Strategy As we’ve laboured [...]
Inbound Marketing and Lead Generation
Ken Steven, a Boardroom Metrics Business Growth Consultant, provides inbound marketing content creation and lead generation services to the financial services and professional services industries.
Popular Customer Based Types of Pricing Strategies – #2
We’re at the seventh inning stretch in our series on types of pricing strategies! So far we’ve touched on Cost Based Pricing, Competition Based Pricing, and Customer Based Pricing. Our [...]
More Fun With Customer Based Product Pricing Strategies – #1
This continues a series of posts around the importance of pricing to the bottom line. Unfortunately, many firms approach pricing in a reactionary and ill informed manner. Inevitably, pricing is [...]
Types of Product Pricing Strategies #3 – Customer Based Pricing
My initial blog on pricing strategy, ‘How To Set Prices To Seriously Increase Profit,’ was written to identify pricing as an under-utilized tool to drive your company’s bottom line. Since [...]