Lets be frank – it’s not possible to always keep motivated – and as that famous poster with the steam engine collapsing off the bridge says – “Sh*t happens!”. Buddha perhaps said it more eloquently when he said – “Life is a Problem” and we all know – “you have to taste the sour to … read more
Now that you’ve built your Brand make sure you have a plan to protect it. Unfortunately the ability to steal your Brand identity and goodwill exists everywhere. Activities aimed at diverting traffic to competitive business or exploiting your Brands awareness – all eroding your revenues. Not so long ago, Brand building and protection was very … read more
I am frequently asked “What is the difference between collection scores and other types of risk scores”? A risk score is built to predict the likelihood of an account going into delinquency within a specified time frame (often a 2 year time-frame). It will find the “bad accounts in a larger group of predominately “good” … read more
1. Showing Genuine Appreciation The other day after a “get to know you lunch” with a “fellow traveler” who I had arranged to meet for the first time, I received a “thank you” note in follow-up. Why was I impressed? Because the card was thoughtfully hand written and came in the post. All these things … read more
This is a common challenge for most firms looking to build or buy core technologies vital to growing their companies. If you look at most of the Fortune 500 there are daily announcements on the latest acquisition and how it will either sustain their position in established markets or provide the springboard into non-traditional areas. … read more
The essence of Strategy is all about differentiation. In simple English, our strategy should answer the question “so what makes you different from your competition?” Once you have your strategy figured-out your, success in executing your strategy is heavily influenced by your ability to be Focused and Disciplined. Let’s take a closer look at why … read more
Most people’s instinct when joining Twitter is to start tweeting, but I recommend you start by listening on Twitter first and never stop listening. It is an amazing real time tool for listening. Why Listen? There are numerous reasons for listening especially when you are starting out. You might want to determine your target audience … read more
Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
Social media listening and gathering information is critical if you want to be in the best position to know what’s going on and where key topics lie. One of the social media sites that you can do some powerful listening, especially if you have a business focused social media goal and objective, is LinkedIn. Most … read more
As I go into different companies in different industries, I hear a number of different comments all of which are an attempt to define their internal and external problems and issues. Generally I’m asked to solve an immediate problem – I’ve often stated this is the wrong time to be looking deeply into your brand. … read more
Or is your strategy somewhat of a “hit & miss” process where you simply connect by chance, as opposed to any planned approach. I was recently reminded by chance of the many lost opportunities in respect to not staying connected to dormant accounts. A “dormant account” can be described as someone you’ve done business with before, but … read more
Most companies and people really don’t understand the time and effort it takes to re-brand an organization – not to mention the dollars involved. At some point during your brand’s life cycle (or evolution), a “re-branding” will be required. The reasons for this exercise can be varied. Change in direction – The brand is evolving … read more
Most organizations neglect the forward thinking of their Brand and it’s Means and Meaning in the consumer and corporate world. The majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there that’s done” is generally the attitude – nothing could be further from the truth. Do you really … read more
As an executive there’s probably a big gap between how you THINK you spend your time and how you ACTUALLY do! If I asked you the question – “Do you know how you spend your time at work?” – most executives would respond in the affirmative. Wrong! – most executives have no idea how they … read more
5 Seconds of Courage – sometimes that’s all you need to change your life forever! I don’t regard myself as particularly brave, but what I am struck by, is the impact that just 5 lousy seconds of courage can have on one’s life for the better. Let me illustrate the point with 3 short examples … read more
Boards of Directors must increasingly manage their oversight of Human Capital. CEO succession planning is a critical Board responsibility. Yet in today’s climate, Board’s seem powerless in dealing with this responsibility. At Tim Horton’s and Bank of America the CEO’s announced they were leaving and the Board was unable to advise or reassure the public … read more
One of the things about being sociable is that one listens. Listening has always been 50% of communication. So before you start engaging in any Social Media “talk”… Start Listening!
As time goes on, it’s always important to connect or “tune-in” with your brand. Brands will develop a life of their own, most of the time they grow up the way we want but every now and again they don’t. It’s important to re-connect with your brand and shape it accordingly as the marketplace and … read more
If you want to be successful in social media you need to start with “listening”, you need first, to understand and then, to be understood. The listening tactics that you establish in the beginning will serve as a guide through the dynamic and interesting world of Social Media. Whether you are using social media to … read more
This is an article from the front page of the Halifax Chronicle Herald on May 15, 2012 Rather than let an opportunity sit on the shelf, one of Nova Scotia’s leading winemakers has uncorked a deal too good to pass up. Veteran food industry and brand expert Carl Sparkes announced Tuesday he’s purchased an undisclosed … read more
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