Thanks to Christiane Garcia and Boardroom Metrics, this month I was fortunate enough to be invited to be a Judge in Concordia University’s John Molson School of Business International Case Competition. Initially, I had no idea what a “Case Competition” was but quickly came to realize the magnitude of this particular competition by the number … read more
Executivos e empresários estão sempre preocupados com o ambiente econômico. Como será a previsão econômica para o próximo ano, como a economia se expandirá, qual será a inflação projetada, as taxas interbancárias, o nível de emprego, a produção e, o que esperar do comportamento dos consumidores. A economia necessita ser analisada, bem como picos e … read more
Executives and entrepreneurs are always concerned with the economic environment. They ask, what will the macro economic forecast be for the next year and how will the economy expand? What will be the projected inflation and interbank rates be? What will the employment level be, the production, and what to expect from consumer behaviour? The … read more
This article appeared January 23, 2012 in the Entrepreneur Section of the Financial Post. It is written by Rick Spence in his comment column entitled ‘Growth Curve’. A link to the original article is included at the end. In every revolution there are casualties. But you don’t have to be one of them. The current … read more
Customers experience a brand in numerous ways each entry point (Products, Advertising, Promotion, Demonstration, Public Relations..etc) shapes the customer’s impression of the brand. Your brand image creates and carries expectations. It defines who you are, how you operate, and how you’re different from your competitors. In essence, your brand image is a definition of anticipated … read more
Recently a friend of mine called to solicit my thoughts and opinion. He had recently received a call from a recruiter. It was a firm that he was not familiar with. However, the role and the client they were representing appeared to be somewhat interesting to him. His concern centered on the notion that he … read more
Today’s brand environment has become a virtual war zone — brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to maintain its presence or dominance of the landscape and still survive as a meaningful and relevant communication tool. As time marches on, brands can become … read more
At some point, every physical Brand identity will need to evolve or be brought into step with current corporate (or product) perception. This is inevitable and a certainly required to stay in tune with your current and changing target audience. As time progresses, so should your Brand – it should change on a regular basis, … read more
Jazz, collaboration and business? I’m not exactly a jazz fan. Admittedly, I could pick the saxophone (but not the saxophonist) from a police line-up every time, but that’s about it. However, last night hanging out at Chalkers in Toronto watching some extremely talented musicians do their thing, I was blown away: they’d never played together … read more
At Boardroom Metrics we help lots of executives write their first blogs. There’s been a fantastic flow of blogs over the Holidays. Taking a look at the tweaks we’ve been making to everyone’s blogs, here’s a quick list of tips to make your executive or CEO blog as visible and popular as possible. think Google … read more
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