Boardroom Metrics Blog

If you are the VP of Operations of a company that just acquired another institution, I feel your pain. Having been on both sides of an integration management initiative in the banking industry, the most common post-acquisition issues from Day 1 are: Fear of the unknown Staff reaction Culture shock Duplication of positions Variations in … read more

Whether you’re a CEO looking to grow your business, a Marketing Manager who needs to demonstrate tangible results and ROI, or a Sales Manager who craves a greater number of quality leads, Inbound Marketing may just be your ticket to success. The best way to describe Inbound Marketing is to compare it to Outbound Marketing, … read more

Let’s pretend that you are considering joining a non-profit board as a director or that you have been invited to be a trustee on a very well recognized foundation. What are your first thoughts? It’s important to keep in mind that there are no perfect charities, no perfect non-profits and no perfect non-profit boards. Prospective non-profit … read more

This is the first in a series of blog posts about different types of pricing strategies. Why? Because everywhere I go these days, I see people who need help with how to set prices.  I promise to make it as exciting as I possibly can! In a recent blog, ‘How To Set Prices To Seriously … read more

So why do you need to know how to brand yourself? In today’s world, we are constantly bombarded with personalities, attitudes, opinions, advice and tips, but at the end of the day, who do we trust? Who do we rely on? Who comes to mind when you need help? When breaking things down simply, we … read more

The Internet as a sales channel has grown by nearly 15 per cent every year since 2007, so it’s understandable that the web is now a part of the marketing efforts for many companies. However, in my experience as a sales channel specialist, I often observe companies that aren’t getting the most out of their … read more