Boardroom Metrics Blog

The Boardroom Metrics Blog provides an ever-growing source of business content, written by our Accomplished Executives about their areas of passion and expertise.  Latest blog posts and past content are accessible here.

Brand Strategy by the Numbers

Today’s brand environment has become a virtual war zone — brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to maintain its presence or dominance of the landscape and still survive as a meaningful and relevant communication tool. As time marches on, brands can become … read more


What’s Up with RFI’s and Request for Information Tenders?

It’s 2015 and an important trend that we are tracking in Canada is around the increase in RFP/RFQ/RFI Proposals and Tenders being created. So, what’s up specifically with all of the RFI’s Request for Information Tenders that we are now seeing? As a heads-up for Canadian Businesses – this is the look of things to … read more


8 Top Tips for Direct Marketing and Mailing List Campaigns

Let’s face it. Business is about getting in front of potential clients – and today there are many options to do this. Direct Marketing is a viable option. In our world of digital deliveries and with the new anti-spam CASL laws in place across Canada, my experience working with a variety of Clients has proven … read more


Gain Competitive Advantage through RFPs

Every successful client tells us that an integral part of their Corporate Strategy is Business Development. Responding to RFPs is one of the most effective biz-dev tools we have ever seen or used. We have discovered that organizations with a well-developed RFP Proposal Response Strategy in place gain considerable competitive advantage and market share.   … read more


Private Business Strategy

Private Business: Why The Difference Between Strategy and Tactics Matters. Almost true story. I was just on a boys weekend golfing with a couple of buddies. All of them are private business owners. On the way home, the topic of business came up (again) and one of the guys started talking about strategy. He had … read more


Corporate Innovation Assessment Questionnaire

This past year I got involved as a facilitator for a group called Innovators Alliance. Innovators Alliance is a membership-driven CEO peer group with a clear focus – innovation. It is sponsored by the Province of Ontario, Deloitte and other important sponsors. Innovation is one of those concepts that’s highly attractive. It conjures visions of … read more


Frustrated with your Inside Sales Team?

What we know from talking to every Sales leader that we chat with is that they are frustrated with the results that their inside sales people are delivering. We have determined that one of the biggest reasons for this frustration is the fact that most organizations believe that their inside sales people need to have … read more


Sustainability for SMEs

Neil Smith’s short video shares his perspective regarding Sustainability for Small to Medium sized Business (SMEs): Neil addresses the key issues that can affect sustainability for your business: Personal goals Financial stability Regulatory implications Environmental issues Neil asks CEOs of SMEs to consider “If your business has the resiliency to be sustainable over time?” And, … read more


Managing Remote Sales Reps

I get asked on a regular basis: How do I manage remote sales people? In this discussion I always point out that managing sales reps need not be different – based on whether they are in the office or work remotely. Here’s what I know. There is a stigma with remote reps that they don’t … read more


Last Minute RFPs

Frequently when a new client calls us, it’s for help with writing a proposal that’s almost due. Last minute proposal writing is a familiar scenario.  A Request for Proposal (RFP) lands on your desk, and it’s up to you to determine whether or not your firm should respond. Reading into the document, you discover that … read more


Accountability, Managing your Sales Team

            This cartoon made its rounds on the Internet recently. I posted it to social media and received the most feedback I have gotten on a post. The feedback was all being supportive of the context of this cartoon. Many organizations are spending far too much time on administrative and … read more


How Sustainable is your Business? Take our SME Sustainability Quiz.

How many of us have had the experience where we knew about a business that seemed to be humming along with the owner making lots of money only to find out that the business had had a major issue and was now closed? I know in those situations I am shocked to hear that news. … read more