1. Showing Genuine Appreciation The other day after a “get to know you lunch” with a “fellow traveler” who I had arranged to meet for the first time, I received a “thank you” note in follow-up. Why was I impressed? Because the card was thoughtfully hand written and came in the post. All these things … read more
By Greg Berube, February 25, 2012. One of the biggest opportunities any business will have is being clear to the marketplace about who you are and what you do. Unfortunately many organizations try to be everything to everyone – and by doing so, leaving customers wondering – and dollars on the table in lost revenues. … read more
By Greg Berube, January 23, 2012 Customers experience a brand in numerous ways each entry point (Products, Advertising, Promotion, Demonstration, Public Relations..etc) shapes the customer’s impression of the brand. Your brand image creates and carries expectations. It defines who you are, how you operate, and how you’re different from your competitors. In essence, your brand … read more
Over the last two years, at executive networking sessions, I have heard hundreds of executives describe themselves as being excellent at turnarounds. As I listened, I realized that they were describing their process improvement skills, not their organizational turnaround abilities. Mainly, they were talking about fixing up part of the whole, not turning around the … read more
Louis Nastro provides executive leadership in the aerospace/navigation and management consulting industries. His specialties include business restructuring, international business management and business development in advanced technology market segments. Louis is member of The American Institute of Aeronautics and Astronautics and a Boardroom Metrics Accomplished Executive. ——————————————————————————————————————————————– Many talk about it, some even think they are … read more
Louis Nastro provides executive leadership in the aerospace/navigation and management consulting industries. His specialties include business restructuring, international business management and business development in advanced technology market segments. Louis is member of The American Institute of Aeronautics and Astronautics and a Boardroom Metrics Accomplished Executive. ——————————————————————————————————————————————– Many watched in wonder and disbelief as the world’s … read more
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