role of the CEO:

A Brand called YOU

promote-yourself1

Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more


For CEO’s and Athletes it’s all part of the Game

Jim Crocker is the founder and CEO of Boardroom Metrics. He is an experienced CEO, Consultant, Board member and Executive Mentor; Jim works with many organizations across a wide range of industries. On the surface at least, being a professional athlete is a pretty decent life-style – making money doing what you’re good at, being … read more

Role of the CEO – The CEO as Chief Communications Officer

Julia Dumanian is an experienced President & Chief Executive Officer, visionary and inspirational organization leader.  She has led organizations in Healthcare, Not-for-Profit and For-Profit.  Julia is a Governance expert available for Interim Leadership roles as part of the Accomplished Executives team at Boardroom Metrics. Julia’s complete series of blogs on the role of the CEO provides a … read more

Role of the CEO. The CEO as Chief Advocacy Officer.

Julia Dumanian is an experienced President & Chief Executive Officer, visionary and inspirational organization leader.  She has led organizations in Healthcare, Not-for-Profit and For-Profit.  Julia is a Governance expert available for Interim Leadership roles as part of the Accomplished Executives team at Boardroom Metrics. Julia’s complete series of blogs on the role of the CEO provides a … read more

A Popular Tool for Assessing the CEO

By far the single most popular download on our website is our Boardroom Metrics CEO Assessment. Last month alone, there were almost 50 downloads from companies large and small, and from all over the world. When we talk to some of these companies about why they’re interested in the CEO assessment here’s what we’re hearing: … read more