Patty Gallinger-Giao

About Patty Gallinger-Giao

Patty Gallinger-Giao is an accomplished Marketing Consultant in the financial services sector. She is also an award winning wildlife artist and illustrator for children’s books. She is currently pursuing the Certificate in Corporate Communications through Humber College.

Be A Better Business Writer… Use Lateral Thinking!

In my final blog in this series, I focus on how business writers can achieve better results with lateral thinking. In my previous blogs, I talked about lateral thinking as every writer’s resource, how to boost lateral thinking for writers and why writing is only half the story. I once held the assumption that if [...]

  • writer's craft

Why a Writer’s Craft is Only Half the Story

To write is to orchestrate; to arrange, to organize, to direct, in essence, to conduct. Exercising your writer’s craft is a two part process and conducting a story well, means allowing the music to be created by your reader’s mind. In my previous blog, I suggested ways to boost creative thinking. This blog is about [...]

  • boost lateral thinking

Nine Ways to Boost Lateral Thinking for Writers

Can you boost lateral thinking? In my previous blog, I described how lateral thinking can be a resource for writers. It is that flash of insight, intuition or epiphany; that ‘eureka’ moment. Stress, lack of sleep or simply following the same routines everyday tends to shut it down. But it can be tamed, trained and [...]

  • lateral thinking

Lateral Thinking: Every Writer’s Resource

Instinct, epiphany, intuition, it’s that ‘aha’ moment we’ve all experienced. Lateral thinking is every writer’s resource where ideas and insights emerge suddenly and without warning. It’s the powerhouse of raw expression behind the mechanics of writing. For example, I’ve been working through the first draft of a short story whose end market (I hope) will [...]