Written Communications

Be A Better Business Writer… Use Lateral Thinking!

In my final blog in this series, I focus on how business writers can achieve better results with lateral thinking. In my previous blogs, I talked about lateral thinking as every writer’s resource, how to boost lateral thinking for writers and why writing is only half the story. I once held the assumption that if [...]

How to build requirement documents that work

Requirements documents come in a variety of flavours, including marketing, business, and product requirements. Although the specific content varies between each type of requirements document, the purpose remains the same. A requirements document must communicate requirements so that someone can determine a solution. Why do requirement documents fail? In many cases, requirement documents fail to [...]

  • writer's craft

Why a Writer’s Craft is Only Half the Story

To write is to orchestrate; to arrange, to organize, to direct, in essence, to conduct. Exercising your writer’s craft is a two part process and conducting a story well, means allowing the music to be created by your reader’s mind. In my previous blog, I suggested ways to boost creative thinking. This blog is about [...]

  • boost lateral thinking

Nine Ways to Boost Lateral Thinking for Writers

Can you boost lateral thinking? In my previous blog, I described how lateral thinking can be a resource for writers. It is that flash of insight, intuition or epiphany; that ‘eureka’ moment. Stress, lack of sleep or simply following the same routines everyday tends to shut it down. But it can be tamed, trained and [...]

  • lateral thinking

Lateral Thinking: Every Writer’s Resource

Instinct, epiphany, intuition, it’s that ‘aha’ moment we’ve all experienced. Lateral thinking is every writer’s resource where ideas and insights emerge suddenly and without warning. It’s the powerhouse of raw expression behind the mechanics of writing. For example, I’ve been working through the first draft of a short story whose end market (I hope) will [...]