Jim Crocker - founder and CEO of Boardroom Metrics In 2012 I’ve attended two HR conferences. They couldn’t have been more different. The 2nd Annual Talent Management Development Conference in July was classic HR. All HIPO’s, Blackberries and handwritten notes. A place where an HR leader could openly admit that her company ‘racks, stacks and … read more
My eye caught a couple of interesting tweets the other day at lunchtime. They were snippets of a Twitter chat that was streaming across my screen. In or out of the context of the chat dialogue that was running in the background, these two tweets raise some interesting questions about the importance of investing in … read more
After you have “Set your Goal” for using twitter, the next part of a successful twitter strategy is to listen and learn. People who listen and learn on Twitter are those who are usually the most successful. “One of the fundamentals of being an excellent conversationalist is good listening skills.” Take a day and just … read more
Even if you have been using Twitter for some time, it’s not too late to apply some “strategery” to your efforts. Here is the first step (of four) to a successful strategy. The first step is to Set Your Goal… Do you really know what you are aiming to achieve with Twitter? In the … read more
Most people’s instinct when joining Twitter is to start tweeting, but I recommend you start by listening on Twitter first and never stop listening. It is an amazing real time tool for listening. Why Listen? There are numerous reasons for listening especially when you are starting out. You might want to determine your target audience … read more
Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
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