Most people’s instinct when joining Twitter is to start tweeting, but I recommend you start by listening on Twitter first and never stop listening. It is an amazing real time tool for listening. Why Listen? There are numerous reasons for listening especially when you are starting out. You might want to determine your target audience … read more
Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
One of the things about being sociable is that one listens. Listening has always been 50% of communication. So before you start engaging in any Social Media “talk”… Start Listening!
Tired of endless conversations with smart business owners about the irrelevance of social media, I’ve decided to stop calling it social media. For now, I’m experimenting with ‘web visibility’. As in “how much value do you think your business will have if it doesn’t have any web visibility?”. Or, to leap to the negative “how … read more
By Jim Crocker. Jim is the founder and CEO of Boardroom Metrics. Just over 4 weeks ago, Bo Woloshyn took up the challenge of helping us use Twitter to expand the profile of Boardroom Metrics. Since then, our Twitter following has grown from somewhere around 34 to over 1,600 followers. Bo is an interesting inspiration for … read more
I’m passing along this article on age bias and social media because it seems timely and relevant. Age bias isn’t anything any of us want to think about. However, it’s something we hear more and more about. Adapting to change is something I really believe in and can help with. As we age, we must … read more
Hire consultants to facilitate social media not automate it. What do I mean by that? Don’t hire a consultant so they can automatically tweet your blog posts or perform some other type of technical service. Hire a consultant that understands your audience and can leverage the power of social media by creating and sharing content that your … read more
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