If Facebook has become the world’s meeting place,
are you maximizing its full potential?

You will discover:

  • New insights to the Facebook environment
  • Why a compelling design is important
  • Elements of the new Facebook Timeline
  • New tools to define your content strategy
  • Uses of custom tabs and applications
  • Facebook’s analytics tool ‘Insights’
  • What ‘EdgeRank’ is and how it can help

You will learn:

  • How to define your Facebook engagement strategy
  • How to set up and maintain your page/timeline
  • How to integrate Facebook into your overall personal branding  or business marketing plan
  • How to optimize your posts to build an engaged Facebook audience
  • How to build your network and your credibility
  • How to gauge your performance and measure success
  • How to link Facebook to your other social media activities


  • Bring your own laptop
  • Open a Facebook account
  • Have a goal (mission) for your Facebook account
  • Come with an open mind


  • A six hour interactive ‘hands-on training’  (not including breaks)


  • May 17, 2012      9:00 am – 4:00 pm  SESSION SOLD OUT
  • July 23, 2012      9:00 am – 4:00 pm  SESSION SOLD OUT
  • NEXT SESSION, date to be confirmed.


  • Thornhill Golf and Country Club


  • Christy Heenan
  • Bo Woloshyn


  • $199+HST  (includes lunch in the dining room and refreshments at the Club)

To Register fill in the form at top right of the page.