Ken Steven
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Ken Steven

Inbound Marketing Specialist – Certified HubSpot Partner

Ken is a business growth consultant who specializes in Inbound Marketing lead generation using the HubSpot platform.

Have you noticed that traditional Outbound Marketing activities like advertising, direct mail, telemarketing and trade shows are no longer helping you reach your revenue goals?

The problem is that traditional Outbound Marketing inevitably tries to sell things to people before they’re ready to buy. Unless consumers are currently in the market for your product or service, they’ll naturally resent being “interrupted” by your unsolicited marketing messages.

Furthermore, people resent being sold to. They prefer to feel like they’re in control of the buying process, and technology and the Internet have recently given them that control for the first time in history. With millions of web pages now at their fingertips, they can simply use search engines like Google to research any product or service online.

So HubSpot developed the concept of Inbound Marketing to help businesses be relevant to, and appreciated by, consumers in this new reality.

Inbound Marketing is the process of using helpful content like blogs, e-Books, podcasts and online videos, social media, and search engine optimization to attract your target audience to your website like a magnet, and marketing automation tactics like drip email to nurture those leads to the point that they become willing buyers of your products or services. It is referred to as “inbound” because by definition the process pulls customer prospects “in” to discover what you and your business are all about.

Inbound Marketing tactics are inherently more efficient than Outbound Marketing tactics because the customer prospects initiate the process themselves at the time they are starting a buying process for your type of product or service. Their buying process nowadays always starts with online research, and having your valued content easy to find online as they start their Google searching is appreciated rather than resented.

Companies that focus on Inbound Marketing tactics have a 62% lower cost per lead than companies that use outbound tactics exclusively. Furthermore, Inbound Marketing is an investment rather than an expense, because all aspects of the program can be tracked so you can calculate the ROI on your marketing efforts.

Whether you’re a CEO looking to grow your business, a Marketing Manager who needs to demonstrate results and ROI, or a Sales Manager who wants more quality leads, Inbound Marketing may be the answer for your organization.

Certified HubSpot PartnerKen Steven is available for Inbound Marketing projects across Canada and internationally. Contact Boardroom Metrics to request a complimentary consultation: 905-709-4031.

Articles by Ken Steven :

  • What is Inbound Marketing Lead Generation and Why Should You Care?

    Whether you’re a CEO looking to grow your business, a Marketing Manager who needs to demonstrate tangible results and ROI, or a Sales Manager who craves a greater number of quality leads, Inbound Marketing may just be your ticket to success. The best way to describe Inbound Marketing is to compare it to Outbound Marketing, … read more

  • How To Increase Sales In Your High Tech Company

    Let’s say you’re the CEO of a High Tech company … Let’s say your business grew steadily from the time you started the company, but for the past couple of years you seem to be stuck on a sales plateau. No matter what you try, you just can’t increase sales beyond that point. You really … read more

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