Toronto Business Content Writing and Editing2021-07-20T15:52:00-04:00
Toronto Business Content Writer and Editor

Boardroom Metrics provides Business Content Writing and Editing services to clients in Toronto, Canada and the United States.

Business Content Writing Services

Boardroom Metrics provides business content writing expertise to clients in Canada and the United States. They use our services to augment their own writing resources, meet tight deadlines, supplement their internal skills, and to stand out. Work we’ve done includes ghost writing books and e-books; writing and updating some, all content for new and existing websites; producing weekly/regular blogs posts; and crafting, posting social media posts on Twitter, Facebook, Instagram and other platforms. We have written for CEO’s, Boards, owners, marketing and other departments in client organizations.

Why organizations Boardroom Metrics Business Content Writing Services

  1. Shortage of business writing capacity. Often business content writing is pushed off to people who already have other important roles in the organization – accounting, sales, marketing and others. When large writing projects come along, they lack the capacity to handle both roles simultaneously. We help take the load off.
  2. Lack of business writing experience. While every organization employs people knowledgeable about their business, not all of them employ people with the wide range of writing skills and experience necessary to produce high quality content. From responding to RFP’s to writing the Chairman’s message for the annual report, our writers are all very experienced business writing experts.
  3. Short time line for project completion. We are in the urgency business. Many of the writing requests we get are last minute and unexpected. Our team works 24/7 to meet the urgent requirement of our clients.
  4. Business knowledge. All of our writers are senior, experienced corporate business people. Most have at least ten years of corporate experience. They understand business and how businesses think and operate.

Content Writing Project Management

Integral to all of Boardroom Metrics business writing services is the ability to manage the writing project from start through to completion. We understand the controls and time pressures, and we take into consideration the smallest of details to ensure the highest quality outcome. We work with Public companies, Entrepreneurs, Professional Service firms, Private companies, Associations and Not for Profit Agencies.

Our approach is based on understanding what our clients want to achieve with their business writing projects. We work both strategically (to capture the why) and tactically (the best way to get it done).


Blog Writing and Other Social Media Content

Today, the sales funnel for any product or service has moved on-line. At the top of the funnel, organizations with needs are seeking solution options. At the bottom of the funnel, they are deciding who to hire. Boardroom Metrics is an early adopter and leader in social media writing and posting. It is one of our primary and most successful business development tools. Executing this tool successfully means being strategic, writing appropriately for the social platform involved and staying committed to producing content. As a result, outsourcing this expertise is very often more effective than what is possible internally. Social media writing is a unique set of skills. Our social media writing team includes one of the world’s top social media influencers and content writers with a variety of business backgrounds.


Speech, Presentation and Other Document Graphics Design Services

One of the simplest, most effective ways that your writing project and in-person presentation can stand out is through the use of professional graphics and design elements. There are several common business content elements that can be uniquely enhanced through professional design:

  1. Simplifying complex processes.
  2. Illustrating product and service offerings.
  3. Identifying locations.
  4. Standing out through charts and graphs.
  5. Highlighting your management team.
  6. Conveying an overall feeling about your business.

These services can be engaged separately or as part of any business writing project.

Make your next business writing project stand out.


Contact us to find out how we can help. Call 416.994.6552 or email [email protected]

The Boardroom Metrics Business Writing Team

Sarah Staples
Sarah StaplesWriter, Editor, Media Consultant
Sarah is a highly experienced business writer/editor, able to execute projects from concept to completion. A print and digital journalist for nearly twenty-five years Sarah started as a reporter for Canada’s largest chain, Postmedia. She has received over 25 awards, nominations and fellowships for journalism and editorial photography. Sarah is located in Montreal.
Bo Woloshyn
Bo WoloshynTwitter, Facebook, Instagram Consultant
Bo is recognized annually as one of the world’s top social media strategists and implementers. Bo combines two unique skills – the ability to use social media strategically while writing tweets and other social media content that motivates the audience to take action. Every client who engages Bo sees their follower counts increase into the 10’s of thousands.
Dean Lukehart
Dean LukehartSenior RFP and Marketing Writer
Dean is located in Atlanta, Georgia. He earned a Journalism Degree from Penn State University, and brings over 25 years of business development success in leadership roles with influential Advertising and Marketing Agencies.
Edward Watson
Edward WatsonTechnical Writer
Ed is very experienced technical writer including documentation, hardware and software releases and upgrades, white papers and other technical documents. He has worked on nearly a dozen billion-dollar TIC projects, and over thirty above $50 million. He has written over 400 major project documents and around a thousand other hardware and software documents over the past twenty years.
Jahleen Turnbull-Sousa
Jahleen Turnbull-SousaCopy Editor and Proof Reader
Jahleen has years of experience in editing and proofreading, specializing in B2B, B2C, corporate, and medical-legal materials. She is a graduate of Simon Fraser University’s editing program, and a member of Editors Canada, Plain Language Association International (PLAIN), and the Society for Editors and Proofreaders (SfEP).
Jim Crocker
Jim CrockerExecutive Writer, Chair of Boardroom Metrics
Senior clients engage Jim to write their personal profiles, blog posts, Board presentations and speeches. As an experienced senior executive and skilled writer, clients trust Jim to capture the corporate nuances and personal personal perspectives in important written documents.

The Business Writing Services Approach we follow includes:

  • Analyzing and interpreting the goals of each project
  • Conducting research within the organization, with clients and elsewhere to understand the best tactical writing approach for achieving the strategic content goals
  • Creating a re-useable writing template for various forms of written content
  • Creating a reusable library of boilerplate for your organization including Company Profile, Biographies, Success Stories and Testimonials
  • Writing and Editing expertise
  • Auditing past and current written content
  • Developing written content strategies for different parts of the organization and different forms of content
  • Bringing a fresh set of eyes and providing an objective, independent, professional view point to any piece of written content.

All of our business writing services are provided on an hourly basis. Each of our writers is bound by a written confidentiality and non-compete agreement. Project details including scope, timing, process and outputs are discussed in detail and agreed in writing with you, prior to the commencement of any work.

Business Writing and Media Relations Testimonials

Jim. Thank you. I’ve trusted you with some of my most important corporate communications. Your clear, direct style is the way I want to communicate. You’re really efficient and you make the process simple.

Julia, President NFP
Until we started working with Sarah, we didn’t think we needed any help. She helped us with a complex piece and a short deadline. Now, we use her for everything. She really understands corporate communications.
Shane, Director of Communications, Healthcare
Karen. Thank you for introducing us to Sarah. When we reached out we had never used an outside company before. However, Sarah really helped us get clear on our media strategy and created the interest we were looking for. You promised the us an efficient process and it was. Thank you again.
Janice, President Professional Services Company

When Bo took over our social media we had less than 200 followers and really, very little direction. Now we have been working with Bo for over five years. We have over 30,000 followers. More importantly, when we want to communicate anything important it’s Bo who does it for us.

Janine, Executive Director, NFP

Articles By Our Consultants

The Role of the Board in Strategic Planning

September 26th, 2020|

Why Boards Do Strategic Planning Strategic planning is a key responsibility of the Board. There are two reasons for preparing a strategic plan for the organization (many organizations get this wrong). The first is to mitigate risks to the organization. Identifying and mitigating risk [...]

Board Evaluation – Evaluating the Board Meeting

September 15th, 2020|

Every Board Evaluation should assess Board Meeting effectiveness The role of a governance Board is oversight of the organization. There are many Board processes for executing the oversight role. The most common Board process is the Board meeting, where Directors get together to discuss [...]

What to Expect from a Board Evaluation

September 15th, 2020|

The purpose of a Board evaluation is to identify opportunities for improving governance effectiveness. Governance is oversight of the organization. More effective governance means more effective oversight. Here’s what to expect from an external Board evaluation that helps improve governance effectiveness. 1. A measure [...]