Greg Berube – Strategic Brand Development It always astonishes me – organizations will spend money on their Brand, get everything right and then it just sits there – dormant in the everyday life of the business. Using your Brand to help in the sales process just makes sense. As we’ve spoken before, your Brand identifies … read more
Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well-maintained and profitable organization. Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable. Who owns what – an ounce of protection? Now … read more
By Greg Berube. Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well-maintained and profitable organization. Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable. _________________________________________________________________________________ Brand Loyalty is the consumer’s … read more
I can’t believe what I’m hearing or what I’m reading – the brain trust at RIM still believe they are in the running. Their CEO clearly doesn’t listen to the news or is trapped in a utopian dream.
The bigger the brand, the more power they have and the more profit they generate. Although this sounds reasonable, it’s not always the case. Most brands will have in their strategic planning something that talks about growth either new or organic. However the planning, implementation and executing all need to work together to achieve the desired … read more
| Ph: 1.905.709.4031 E:info@boardroommetrics.com      |