Social Customer Service | Boardroom Metrics

JC Penny throws the baby out with the bathwater… Loses 3 Million Facebook Fans.

Mark Orlan2019-01-05T12:50:29-05:00February 7th, 2013|Branding, Retail, Social Media|

Trying to bring customers back into the stores, CEO Ron Johnson announced last week that J.C. Penney will be bringing back sales. I guess Mr. Johnson’s about-face was as a result [...]

Should you be investing in Social Customer Service? Have you asked your Customers?

Mark Orlan2019-01-05T12:50:48-05:00September 12th, 2012|News|

My eye caught a couple of interesting tweets the other day at lunchtime. They were snippets of a Twitter chat that was streaming across my screen. In or out of [...]