John Slauenwhite is a sales – oriented marketer who balances strategy and action. Just as too many cooks can spoil the broth, too many brands can spoil the strategy…. Companies generally don’t invest much time determining the number of brands they need to support their business strategy. Similarly, they don’t give much thought to brand … read more
Third in a series on Sales & Marketing Integration… In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales and profits? This symbiotic relationship is difficult to manage; a recent study identified several reasons why alignment was such a persistent challenge. The reasons aren’t … read more
In a conversation with a small business CEO about his company’s succession plan, the CEO stated that one had yet to be put in place. As a CEO in a company where people perform many roles in a day, his time is stretched dealing with today’s business priorities and thinking about the future is something … read more
In her recent Globe and Mail article Marina Strauss did her usual great job covering the impact, real and imagined, on Canadian retail as more U.S. operators prepare to enter the market. Nordstrom’s legendary customer service was illustrated by the story of an associate who drove 200 kilometers to return a customer’s bag as she … read more
Route to Market – is your Sales Organization Optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness … read more
Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness … read more
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