Most people’s instinct when joining Twitter is to start tweeting, but I recommend you start by listening on Twitter first and never stop listening. It is an amazing real time tool for listening. Why Listen? There are numerous reasons for listening especially when you are starting out. You might want to determine your target audience … read more
Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
Social media listening and gathering information is critical if you want to be in the best position to know what’s going on and where key topics lie. One of the social media sites that you can do some powerful listening, especially if you have a business focused social media goal and objective, is LinkedIn. Most … read more
If you want to be successful in social media you need to start with “listening”, you need first, to understand and then, to be understood. The listening tactics that you establish in the beginning will serve as a guide through the dynamic and interesting world of Social Media. Whether you are using social media to … read more
One of the things about being sociable is that one listens. Listening has always been 50% of communication. So before you start engaging in any Social Media “talk”… Start Listening!
By Jim Crocker. Jim is the founder and CEO of Boardroom Metrics. Just over 4 weeks ago, Bo Woloshyn took up the challenge of helping us use Twitter to expand the profile of Boardroom Metrics. Since then, our Twitter following has grown from somewhere around 34 to over 1,600 followers. Bo is an interesting inspiration for … read more
Yesterday, we had a client tell us that social media is a waste of time for businesses. This isn’t the first time this has happened. Rather than argue, we agreed to do a survey. We want to find out if social media does work for business. So, if you’ve got 30 seconds and get to … read more
I’m passing along this article on age bias and social media because it seems timely and relevant. Age bias isn’t anything any of us want to think about. However, it’s something we hear more and more about. Adapting to change is something I really believe in and can help with. As we age, we must … read more
Nate Elliott is principal researcher at Forrester. Recently, he published this blog post – called ‘Why Social Media Marketing Metrics Really Matter?’ This blog post on social media is good – particularly the chart below that shows the different stakeholders in an organization – like the CEO! – and what their perspective is – or … read more
There was a time when Yahoo was the best search site around. They were quickly eclipsed by Google. Google is now facing pressure not from what we traditionally think of as search engines but from large sites that incorporate their own search engine. In 2007 Facebook had over 600 million internal searches per month. According to … read more
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