Greg Berube – Strategic Brand Development The Brand’s a “train wreck”……..! We’ve all seen it, heard it and sensed it – a brand in a downward spiral with no hope or leadership or clear thinking to pull it from the fire. How can a brand fall from a place of prestige in such a short … read more
In her recent Globe and Mail article Marina Strauss did her usual great job covering the impact, real and imagined, on Canadian retail as more U.S. operators prepare to enter the market. Nordstrom’s legendary customer service was illustrated by the story of an associate who drove 200 kilometers to return a customer’s bag as she … read more
In the recent changes and performance at RIM, shareholders should be asking themselves did the Board ever discuss Corporate Strategy with CEO and Management Succession (SMP). With the appointment of Mr. Heins, his priority was to conduct a situation analysis that has resulted in many actions and speculations. At their recent AGM, shareholders were updated … read more
Route to Market – is your Sales Organization Optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness … read more
The bigger the brand, the more power they have and the more profit they generate. Although this sounds reasonable, it’s not always the case. Most brands will have in their strategic planning something that talks about growth either new or organic. However the planning, implementation and executing all need to work together to achieve the desired … read more
Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness … read more
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