Now that you’ve built your Brand make sure you have a plan to protect it. Unfortunately the ability to steal your Brand identity and goodwill exists everywhere. Activities aimed at diverting traffic to competitive business or exploiting your Brands awareness – all eroding your revenues. Not so long ago, Brand building and protection was very … read more
Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
5 Seconds of Courage – sometimes that’s all you need to change your life forever! I don’t regard myself as particularly brave, but what I am struck by, is the impact that just 5 lousy seconds of courage can have on one’s life for the better. Let me illustrate the point with 3 short examples … read more
Most organizations neglect the forward thinking of their Brand and it’s Means and Meaning in the consumer and corporate world. The majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there that’s done” is generally the attitude – nothing could be further from the truth. Do you really … read more
Most companies and people really don’t understand the time and effort it takes to re-brand an organization – not to mention the dollars involved. At some point during your brand’s life cycle (or evolution), a “re-branding” will be required. The reasons for this exercise can be varied. Change in direction – The brand is evolving … read more
By Jose A. Martinez Souza, January 30, 2012 Executives and entrepreneurs are always concerned with the economic environment. They ask, what will the macro economic forecast be for the next year and how will the economy expand? What will be the projected inflation and interbank rates be? What will the employment level be, the production, … read more
“Are we a Brand, or a Product?” It’s a big jump in the life span of your Brand. Generally, a Brand will begin life “supporting” a product – by doing so, it gives meaning to the product and aids in the development and conversion of Brand carriers (assuming the experience is positive). At some point, … read more
Tired of endless conversations with smart business owners about the irrelevance of social media, I’ve decided to stop calling it social media. For now, I’m experimenting with ‘web visibility’. As in “how much value do you think your business will have if it doesn’t have any web visibility?”. Or, to leap to the negative “how … read more
Geoff FitzGibbon has10 years leadership at CNIB in consumer marketing and operations. Diverse business experience. From General Management to new business start-ups in Healthcare, Telecommunications and Digital Imaging. Geoff brings a direct, cordial and flexible approach to new challenges. Retail, Marketing, B2B and B2C sales, exporting and international sourcing. Jeff became a Boardroom Metrics Accomplished Executive in … read more
Hey. Our client is a party animal. Old guy. Kind of techie but not overboard. Has something serious going and is looking for a senior, connected brander to hook him up with other brand people. He could really use the help (you should see him) and is willing to to give up equity for the … read more
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