What’s more critical … STRATEGY or ACTION?
Why great leaders walk tightropes! I think the most overused word in the business lexicon is STRATEGY. Many business leaders populate their days in meetings about strategy ... corporate strategy, [...]
What’s your plan to focus sales and marketing resources?
Third in a series on Sales & Marketing Integration... In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales [...]
Brand Loyalty is very special!
By Greg Berube. Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a [...]
Maybe It’s Me … But this is Retail!
In her recent Globe and Mail article Marina Strauss did her usual great job covering the impact, real and imagined, on Canadian retail as more U.S. operators prepare to enter [...]
7 Lessons Learned – Running a Major Fund Raiser or Event
Having spent 15 years as a CEO in the music industry – I was not a stranger to running events. This was different however - working with a group of [...]
Why Team Selling Can Lead To Increased Customer Satisfaction
Second in a series on Sales & Marketing Integration… Whether your organization operates in a B2C or B2B environment, whether your company is large or small, or whether you sell [...]
Investing in Sales Training Blog Series #3: 6 Ways to Get Maximum ROI from your Sales Training Program
1. Play for the long run. You are trying to change behaviour and learn new skills - that takes time and means that the training needs to be on-going and [...]
Why Knowledge Based Selling can Improve your Sales and Marketing ROI
First in a series on Sales & Marketing Integration... “Nothing happens until someone sells something”. This old quote has been attributed to Henry Ford, Peter Drucker, and Thomas Watson, amongst [...]
Investing in Sales Training Blog Series #2: When NOT to Invest in Sales Training
Here’s a list of 6 steps that might suggest you should not invest in sales training: 1. Do you have the right people worth investing in? Do they have what [...]